Hi! I'm Amit.

Primary Duties:

• Develop responsive emails supporting marketing campaigns and other customer communications.
• Collaborate with marketing, designers, copywriters, project managers and other developers to produce high quality deliverables and meet deadlines.
• Participate in development of the design system including maintaining and enhancing the documentation website and building and enhancing components.
• Develop reusable components for the UX design system library using Vanilla JavaScript, React, Angular, and Typescript.
• Contribute to the Bitbucket code library and document workflow in Jira.

Primary Duties:

• Code and maintain all Banyan customer emails, working closely with the creative team to execute a shared vision for each campaign.
• Update and maintain on-site content including banners, CMS blocks, educational material, blog articles, images, and product listings.
• Work with the Content Team to ensure the best customer experience possible when browsing Banyan content, whether on Banyanbotanicals.com or Banyan’s Amazon store.
• Update content across the site as requested, including photo and graphic placement, updating photography, implementing copy and formatting edits, and minor improvements to mobile responsiveness.
• Update page layouts and live-text banner creation (using HTML and CSS) on a monthly or as-needed basis.
• Format all new content on site (HTML) using the Content Management System.
• Work closely with the Senior Graphic Designer to execute creative on-site.
• Make recommendations for content optimizations and UX enhancements.

Email Creation:

• Transform email design and creative into a fully functional and optimized email using established HTML and brand styles.
• Code, update, and maintain email campaigns for retail and professional channels.
• Assist in the setup of new email sequences, including testing, setting up automations, and maintenance of a healthy subscriber list.

Ecommerce Site Maintenance:

• Update, create, and maintain shopping pages across website as requested.
• Coordinate promotional messaging updates on-site in alignment with promotional calendar.
• Occasional proofing on product pages to ensure accuracy and optimal user experience.
• Make recommendations for UI and UX improvements to shopping experience.

Amazon Content:

• Submit content updates to Amazon, including images, copy, and A+ content, following up on rejections and disputes when necessary.
• Support the maintenance of Amazon Store creative and shopping pages as needed.

Founder of Transcending Waves in January 2017 when I created my first product Transcending Waves Planner, a daily goal journal designed with principles from positive psychology to promote productivity, gratitude, and happiness.

Created my own responsive HTML emails from scratch for email marketing drip campaigns, boosting brand awareness and consumer engagement. Proficient experience with Salesforce, Shopify, Klaviyo & Mailchimp.

Developed the brand into a 6 figure business by implementing multiple marketing strategies through various platforms, including but not limited to: Email Marketing, Affiliate Marketing, Influencer Marketing, Social Media Marketing (Facebook, Instagram, Google, Pinterest, Youtube), SEO, Retail, Amazon FBA. Sold the business in August 2019 to pursue a career in web development.

I realized my passion for web development when I owned Transcending Waves because I would always be looking for new ways to optimize my website and its design with extremely specific ideas in mind but hated that I would have to rely on freelance web designers to do it for me.